Digital Marketing Blog

Do you remember the predictability of the military deployment cycle? You had your pre-deployment workups, the deployment itself, the sustainment phase, and the eventual transition back home. Every movement was mapped out on a master training calendar months in…

Did you ever have one of those moments where you realized you were fighting the last war instead of planning the next battle? I remember my second year running a hospitality space. It was late November, the temperature had plummeted, and our business was caught…

The Trap of the Reactive Holiday Rush Have you ever found yourself standing in your walk-in freezer on the morning of December 26th, staring at crates of unused, highly specialized inventory, wondering where your holiday margin went? It is a sickening feeling. You ran…

The Trap of the Slow-Season Panic Picture this scenario. It is a rainy Tuesday evening in late October. The dinner rush has slowed to a thin trickle, and the kitchen staff is standing around keeping themselves busy by wiping down clean counters. You are staring at the…

Ever sat in your empty dining room on a Tuesday in mid-January, staring at a stack of unpaid invoices, wondering if that expensive holiday banner actually did anything? I have. It is a hollow feeling that every veteran business owner knows too well. A few winters ago,…

The Cold Tuesday Reality Have you ever stared at your point-of-sale reports after a blistering holiday weekend, only to realize you barely made a dent in your quarterly margins? I remember a freezing Tuesday in January years ago. The holiday rush was over, the dining…