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Technology is continuously evolving, bringing new trends in the business world. One such advancement that is rapidly revolutionizing the marketing realm is the voice-based search. Companies and brands are investing more into this technology, enhancing their marketing strategies and customer experiences. But the question remains, is voice-based search a future fact or mere fiction?
Voice-based search refers to the use of speech recognition technology, allowing users to perform searches by saying rather than typing terms into a device. The significant surge in digital assistants like Amazon’s Alexa, Google Home, and Apple’s Siri cannot be ignored. The development of these voice assistants has, in turn, increased voice search usage. A variety of brands are leveraging this trend, incorporating it into their Search Engine Optimization (SEO) strategies.
Considering the current usage trends and advancements, the future of voice-based search is anything but fiction. According to a study by comScore, by 2022, more than 50% of all searches will be voice-based. Nevertheless, this change does not imply the extinction of the traditional keyword-based search; rather, it’s a shift towards using more natural language in search algorithms.
One of the main reasons voice-based search is gaining traction is because of the boost it provides to user experience. Voice search is all about speed and convenience. It is faster to speak than to type, and when people are on the move, voice search becomes the go-to option.
From a marketing perspective, adapting to voice search means a shift in keyword strategy. It calls for an evolution from short, choppy keywords to long-tail keywords and full sentences- a more conversational language. These more extensive, specific phrases have lower competition and often higher conversion rates than shorter, more general keywords.
But like any technological innovation, voice search also has its challenges. For marketers, one of the significant hurdles is the lack of visuals during a voice search. With typed queries, users get a list of results that they can choose from. In contrast, voice search often offers only a single answer. Figuring out how to become that one answer that Siri, Alexa or Google Assistant refers to will be the vital game changer for businesses.
Overall, voice search is not merely a passing fad. It is a future fact and a technology that will serve as a significant trend impacting business and marketing strategies. As marketers, one must adapt rapidly to this changing landscape to ensure they remain at the forefront of their respective industries.
